Effective Exhibit Marketing
11/20/2007 Direct mail postcards are still one of the most effective promotional vehicles today. There are many "print and mail" options online to make it even faster and easier.
By you sending a postcard invitation to your customer and prospect list, it shows you are active in the marketplace. If they are looking for businesses such as yours they will probably be at the tradeshow or expo anyway, so it will be in your best interest to be the person that invites them. Another tip is to list your booth number on the postcard, and to take it one step further, provide a gift or incentive for coming to the booth and exchanging the card for the gift.
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